Red Bull Cola Launches in Vegas!

While much of the population enjoyed a relaxing Memorial Day weekend, Red Bull Ski Team members Tanner Hall, Grete Eliassen, Shane McConkey, Jeremy Nobis, and Daron Rahlves roared full-throttle for two days of parties and general madness surrounding the launch of the new Red Bull Cola. We attended exclusive parties day and night, went indoor skydiving, watched McConkey huck his meat off the MGM Signature Towers along with the rest of the Red Bull Air Force, and partied with athletes spanning most of the sports Red Bull is involved with.

Red Bull Cola is the first new product Red Bull has launched in 20 years. It's a premium cola made from 100 percent natural ingredients (no phosphoric acid, no preservatives, and no high fructose corn syrup). Red Bull Cola is not a cola-flavored energy drink, but it does contain a bit more caffeine than other colas, because it is flavored with coca leaf and kola nut, original ingredients when cola was invented.

See the madness in pictures here!

Learn more about Red Bull Cola and Red Bull Events!